From hidden risks to
overlooked opportunities,
this handbook equips you with tools, tips, and strategies to stay ahead and identify potential problems long before they can impact your project.
This Isn't Just
Another Marketing Book
Blindspots is your field guide to navigating the unseen challenges in marketing and project management
Written for entrepreneurs and small business owners who can't afford costly mistakes, this handbook gives you:
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Battle-tested processes to identify and eliminate project risks before they surface
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Clear frameworks for managing teams, timelines, and budgets effectively
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Practical tools and checklists you'll actually use daily
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Real solutions to common marketing project failures
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Strategic insights to protect your time and investment
Inside You'll Discover
50+
PROJECT
CHECKPOINTS
30+
PROJECT BLINDSPOTS
40+
FIELD TESTED
TIPS
25+
INDUSTRY
INSIGHTS
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How to create bulletproof project briefs that prevent scope creep
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Essential questions to ask before hiring any creative team
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Ways to protect your intellectual property and creative assets
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Strategies to maintain project momentum and prevent costly delays
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Critical blindspots that sink even experienced marketers
-
Project management tools that keep everyone accountable
and so much more
Why This Book Is Different
Unlike theoretical marketing books,
Blindspots gives you practical, actionable guidance based on real-world experience. Every tip, framework, and checklist has been tested in the trenches of actual marketing projects.
Think of it as having a seasoned marketing director in your pocket—one who's seen it all and knows exactly where projects typically go wrong.
Don't Just Take Our Word For it...
Michelle,
Senior Marketing Director
"As someone who's managed countless marketing campaigns,
I wish I'd had this book years ago. It's like having a senior marketing director whispering warnings in your ear before you make costly mistakes."
Kelly,
CEO, Business Coaching Platform
A no-nonsense guide that turns marketing project management from a mystery into a clear, repeatable process. Essential reading for any business owner.
Mark,
Real Estate Company Marketing Lead
The most practical marketing project guide I've ever read. We've implemented several of the frameworks, and they've already improved our client communication and project delivery.
Sandra,
CEO, Apparel Company
As a small business owner, I appreciate how this book makes complex marketing projects manageable. It's helped me become a more confident decision-maker.
Get Blindspots now and gain:
-
Confidence in managing any marketing initiative
-
Clear processes that eliminate guesswork
-
Tools to keep projects on time and budget
-
Strategies to prevent common costly mistakes
It's like having your own personal Marketing Mentor.
Get ahead of your project today
and stop potential fires before they start
ABOUT THE AUTHOR
Brady Dahmer has spent over 25 years in the marketing trenches, turning complex brand challenges into clear success stories. As founder of The Central Branch, he's guided businesses from scrappy startups to industry leaders through the maze of modern marketing and brand development.
His hands-on experience spans hundreds of marketing projects across nearly every industry—from tech and real estate to retail and professional services.
Currently serving as both a strategic marketing consultant and CTO of Tropoly, Brady brings a unique blend of creative and technical expertise to every project he touches.
I wrote this book to share what I wish someone had told me 25 years ago. These are the lessons that cost me time, money, and more than a few sleepless nights to learn.
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